Google is advising website owners and SEOs to be patient as their March 2024 core update continues to roll out over the next few weeks. The advice from Google’s Search Liaison, Danny Sullivan, is to wait for the update to fully complete before making any major changes to your website in response to perceived ranking fluctuations.
Here’s a summary of what Google recommends:
- Wait and See: Don’t rush into making changes to your site based on temporary ranking shifts during the update rollout.
- Possible No Changes Needed: The ranking changes you might be seeing now could disappear once the update settles.
- Focus on Great Content: Google highlights the importance of high-quality content, mentioning that they liked your site’s content, including the featured steak pie recipe.
The March 2024 core update started on March 5th, with initial ranking shifts seen on March 8th and 9th. There have been some reversals and further fluctuations since then. The update rollout can take up to a month, so it’s possible it might extend into April 2024.
